“Today’s workplace should look more like a jazz band rather than a Dilbert-style bureaucracy that looks more like a dysfunctional marching band.” (Don Tapscott CEO, The Tapscott Group ) the work environments of the smart companies of today consists of creativity, peer-to-peer collaboration empowerment and improvisation. Managers and employees work together to create the perfect result for the company. These companies “aren’t about those CVs and them interviews”, companies now attract the right candidates by using social media platforms and use these platforms to do extensive research on potential employees before hiring them. So maybe it’s time we think twice about that funny video or that meme we want to share.
Creating an effective digital footprint
As future marketers we must be aware that branding one’s self is key to be able to get a job to brand products. So here are somethings you could try to present an effective digital profile:
Google yourself ( Your name and where you are situated at )
By googling yourself you are able to see what appears on a general search engine search about you.
What is your email address?
If your email address is something like “ ilovebutterflies@ “ maybe it’s time to reconsider it and create a new one.
Make sure you share good content on your blogs that aren’t offensive and correctly phrased.
Use social media
Clear out all inappropriate posts and take full advantage of these platforms to brand your self
Google+ may not be the most suitable platform but use it so that you can have a better “Hit rate” while employers google you.
97% of recruiters use LinkedIn to search for the right candidates for the job (mastersinhumanresource.com) . If this is the case how do you create the perfect brand identity on LinkedIn? Here is some advice
- Position your self
- Write a profile that shows your skills and desires with a touch of personality
- Add your experiences and education
- Follow companies and important people
- Join groups and interact
- Connect and network
Finally, the most important thing according to my experience is self-control. Some of us tend to go a little over board when it comes to “standing out, but we also need to always keep in mind to share appropriate and non-offensive content. A great reasoning for this point would be the case of Justine Sacco.
So do you want a job? Maybe you shouldn’t share that meme. Share something useful!
(Here are some steps to keep a good digital footprint)
Five ways talent management must change (Don Tapscott , 2014): https://www.weforum.org/agenda/2014/10/don-tapscott-talent-management-millennials/
Using social media in your job search (Soton Blog): http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/
Let’s get LinkedIn (Neil’s Recruitment Co): http://www.neilsrecruitment.co.uk/2014/01/lets-get-linkedin-2/
Curating your Online Profile (Neil’s Recruitment Co): http://www.neilsrecruitment.co.uk/2014/01/curating-your-online-profile/
Masters In Human Resource (Infograph) :