Topic 3: Do you want a job? Maybe you shouldn’t share those memes!


“Today’s workplace should look more like a jazz band rather than a Dilbert-style bureaucracy that looks more like a dysfunctional marching band.” (Don Tapscott CEO, The Tapscott Group ) the work environments of the smart companies of today consists of creativity, peer-to-peer collaboration empowerment and improvisation. Managers and employees work together to create the perfect result for the company. These companies “aren’t about those CVs and them interviews”, companies now attract the right candidates by using social media platforms and use these platforms to do extensive research on potential employees before hiring them. So maybe it’s time we think twice about that funny video or that meme we want to share.

 Creating an effective digital footprint

As future marketers we must be aware that branding one’s self is key to be able to get a job to brand products. So here are somethings you could try to present an effective digital profile:

  • Google yourself ( Your name and where you are situated at )

By googling yourself you are able to see what appears on a general search engine search about you.

  • What is your email address?

If your email address is something like “ ilovebutterflies@ “ maybe it’s time to reconsider it and create a new one.

  • Blogs

Make sure you share good content on your blogs that aren’t offensive and correctly phrased.

Use social media

Clear out all inappropriate posts and take full advantage of these platforms to brand your self

  • Google+

Google+ may not be the most suitable platform but use it so that you can have a better “Hit rate” while employers google you.

  • LinkedInscreen-shot-2016-11-09-at-4-47-41-pm

97% of recruiters use LinkedIn to search for the right candidates for the job ( . If this is the case how do you create the perfect brand identity on LinkedIn? Here is some advice

  • Position your self
  • Write a profile that shows your skills and desires with a touch of personality
  • Add your experiences and education
  • Follow companies and important people
  • Join groups and interact
  • Connect and network

Finally, the most important thing according to my experience is self-control. Some of us tend to go a little over board when it comes to “standing out, but we also need to always keep in mind to share appropriate and non-offensive content. A great reasoning for this point would be the case of Justine Sacco.

So do you want a job? Maybe you shouldn’t share that meme. Share something useful!

(Here are some steps to keep a good digital footprint)

References :

Five ways talent management must change (Don Tapscott , 2014):

Using social media in your job search (Soton Blog):

Let’s get LinkedIn (Neil’s Recruitment Co):

Curating your Online Profile (Neil’s Recruitment Co):

Masters In Human Resource (Infograph) :


11 thoughts on “Topic 3: Do you want a job? Maybe you shouldn’t share those memes!

  1. Hi Zai, I’ve enjoyed reading your post and I like how you actually lay out different social network platforms such as Google+ and LinkedIn for developing a professional digital profile. I also believe that exercising self-control is very important in order to avoid hard selling, but the question is, how do we ensure that our professional profile reflects all our achievements and experiences, without going over board or being too pretentious? Are there any tips on that? Nonetheless, thank you for the insightful post!

    – Walden

    Liked by 1 person

    1. Really good question. I think for us to understand “how much is too much” we must really go in depth to find out. But putting it into really practical terms, think about someone on your Facebook friends list who always keeps sharing very inappropriate posts in regard to sensitive topics. If you find that annoying don’t you think an employer would too?

      Liked by 1 person

  2. Hi Zai,
    Thanks for really breaking it down, I absolutely love your flow of content as it gives points that people normally overlook a place in the big picture of self-branding.

    While I agree that people should “always keep in mind to share appropriate and non-offensive content”, it sounds like it is encouraging people to be politically correct, but I don’t necessarily think that you have to be politically correct to be professional.

    The problem should not be about sharing articles which truly reflect how you feel about a particular situation, but by using tact and reflect proper speaking etiquette (1), which a lack of was what eventually got Justine Sacco in trouble.

    Take radio DJ Rozz in Singapore for example, a public figure notorious for speaking her mind and not sugarcoat her words. Even though her views may contrast to the majority, she is able to present differing views professionally, earning her a loyal fan base.


    Liked by 1 person

    1. I fully agree with you on that. But I think where I’m coming from is personal experience where people lost their jobs for sharing an opinion. What I’m trying to say is that it’s not about how politically correct you are but when taking a stance on a certain issue to take it professionally and for instance use the appropriate language when expressing opinions.

      Liked by 1 person

  3. Hey Zaidhan,
    Increasingly, employers are doing background checks on potential and even existing employees’ social footprints. Ethically, I think it remains a question mark. Should one’s privacy and social life be distinct and separate from their professional profile?

    On the hand, social media is an open and transparent platform and privacy is a distant concept. Hence I agree that we probably would have to process our potential posts or sharing a little more and be aware of the potential consequences and sensitivities on the content being shared (and also possibilities of the posts being read out of context). However, should the decision to hire or fire because of one mis-judged posts? I personally feel that it might be overly punitive/conclusive.
    What do you think?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s